Nature, nurture and liberal values
Biology determines our behaviour more than it suits many to acknowledge. But…
Great overview of the current state of the classic problem of nature vs nurture. Is evolutionary psychology challenging liberalism?
Nature, nurture and liberal values
Biology determines our behaviour more than it suits many to acknowledge. But…
Great overview of the current state of the classic problem of nature vs nurture. Is evolutionary psychology challenging liberalism?
Science is often presented in neat little packages. Gravity does this, electricity does that, DNA does the other. But this is not how new science happens. Rather, these “neat little packages” emerge from a grungy mess of uncertainty that would make any sausage butcher proud.
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(Source: Guardian)
Taken with instagram
New York
Flowers on the wall, Sydney
Cheery pop tune possibly about a teenage killer used to advertise beer. The YouTube comments tell the story:
Have they lost their fucking minds? A song about a teenage school killer being used in a beer ad. DaveScott69
@DaveScott69 Hi Dave. This song has been widely used across radio and in licensed premises recently. Like many songs used in TV ads the tune was chosen for its popularity with our consumers and its catchy beat rather than its lyrics, which have no association with the ad. We are comfortable that the part of the tune we have chosen within the ad doesn’t include anything controversial. We appreciate your feedback. It certainly wasn’t our intention to offend anyone. Thank you. xxxx
…do you think its a coincidence that XXXX have launched a massive advertising campaign and suddenly this apparent controversy has arisen? are you really that naiive?… Macdoo2
Hipsters Hanging bottles of a washing line, having them magicly fill then drinking warm beer. silly hipsters.. HDextremesports
(Source: youtube.com)
Social media usage SE Asia
Great work needs a great brief
It may seem commonsensical, basic even and it has certainly been said before, but great agency work needs a great brief. Importantly, getting a great brief isn’t a passive process. It requires a bit of work. Whilst the person giving you a brief may think it gives all the detail you need, it’s common to find it doesn’t contain everything required. So how do you get a great brief?
Whenever possible the brief should come from the person commissioning the work. The further you get away from the person commissioning the work the more likely problems will occur later on, avoid playing Chinese whispers.
When reviewing a brief ask why does your client want to conduct the work in the first place? What is the benefit for their business? You must be crystal clear about this from the very beginning because it’s the foundation of any great project. Ask your client to clarify and expand upon key points. Take a collaborative approach to fleshing out the brief, improving it without hurting anyone’s ego. It’s ok to ask questions about things which may seem “obvious” or implied.
More often than not there’s more than one person who has as an interest a project. Try and talk-to, chat, interview and positively milk these stakeholders for clarifications and additional information. When it comes to rules to live your life by - “assume nothing”.
The client or whoever is giving you the brief may not be able to provide all the information needed. Often clients are juggling several projects at once, focusing on a single brand; they may not be able to see the brief as clearly as you do. The best agency partners will not accept an incomplete brief before they start a project. It’s all to easy to meet a client, discuss the brief in general, have a coffee, shake hands and go back to the office. When this happens problems will occur later on. Some pre-research maybe needed to help develop the brief. This can be a straightforward as reviewing existing information or conducting a few interviews, whilst this can take time up front it will pay dividends later on.
Lovely…
A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can – using a toy car and Google Maps Street View.
(Source: theoryfilms.co.uk)
Why androids will cry
In fiction androids are often portrayed without emotion because mimicking emotion is difficult or dangerous. However there’s a problem with this idea; emotions effect everything people think & do. Emotion is not a optional add-on it’s central to how people behave and process information. Emotion plays a part every form of cognition, including memory, decision making & problem solving. The exclusion of emotion from areas like, information-processing models of cognitive psychology, scientific management & marketing research has already led people to question the usefulness of such approaches in understanding human behaviour. With this in mind, if your goal was to create a robot which mimics a human, surely it would be difficult to create one without emotions.
(Source: books.google.co.uk)
Continuing the theme of odd shaped packaging for water. Flask shaped Sei water.
