The past few posts have taken a stroll through a variety of buzz research tips and techniques. What this post attempts to do is to grab all the things we've looked at in the previous posts and integrate them into a coherent framework for conducting simple buzz research.

One of the limitations of using something like Social Mention for buzz research is that that sources you can pull information from is limited. What if you want to get posts from a specialist forum or niche online community? This post is all about pulling information in a structured fashion from any website you want to monitor for buzz.

What are people saying about X-Factor on Facebook?

I get asked about buzz research - how you can capture what people are saying about a particular brand or product online - a fair bit, so I thought I would do the decent thing and write something down.