xfactor

Using buzz research to predict the X-Factor

Update 8/12/09

Fail

The short of it

£5 on Olly to be voted off the X-Factor tonight.

The long of it

If Derren Brown can predict the lottery using some of wisdom of the crowds shenanigans, surely we can predict the outcome of tonight's X-Factor with some of that buzz research stuff I've been posting about. The value of buzz research is something people talk about a lot. Is all this content we're monitoring actually telling us something useful, or it it just guff. To try and figure this out I'm going to run a bit of a pseudo-experiment.

DIY Buzz research pt 2 - hard to reach places

Facebook wall
One of the limitations of using something like Social Mention for buzz research is that that sources you can pull information from is limited. What if you want to get posts from a specialist forum or niche online community? This post is all about pulling information in a structured fashion from any website you want to monitor for buzz.

What are people saying about X-Factor on Facebook?